Registration (The St. Regis Mexico City, Astor Foyer)


Sponsor Hall Opens (Astor Lounge)


General Session: Opening Address (Astor A Ballroom)

Conference Emcee: Maria Luisa Manz


Executive Roundtable

  • Mike Frazzette, President, Smith & Nephew Advanced Surgical Devices 
  • Rodrigo San Martin, Latin America International Vice President of Medical Devices, Johnson & Johnson
  • Hugo Villegas, President of Latin America, Medtronic
  • Jorge Vasseur, Region Head, Latin America Region, Baxter International 

Moderator: SanDee Priser, Partner, Ernst & Young


Compliance from a Regulatory perspective

Mikel Arriola – COFEPRIS Commissioner 


  • Maria Gracia Fuentes, Regulatory Affairs Manager, GE Healthcare
  • Mario Acosta Mejia, General Director, UNIVERIX
  • Juan Carlos Gallaga, Sanitary Authorization Commissioner – COFEPRIS 

Moderator:  Alicia Herrera, Senior Commercial Specialist, U.S. Trade Center


Networking Break (Astor Lounge)


Achieving Market Access: Best Practices and Compliance Challenges

  • Roberto Ayala Perdomo, Director Biomedical Engineering, National Center of Excellence in Health Technology (CENETEC)
  • Rosa Maria Galindo Deputy General Director of Priorization, General Health Council
  • Andrés Cedrón, Senior Legal Counsel & Senior Director, Compliance – Americas, Stryker

Moderator: Rosa Maria Ceballos, Head of AMID Market Access Committee.                       


A View from the Healthcare Community: Promoting Ethical Interactions in Collaboration with Public and Private Sectors

  • Dr. Julio Sotelo Sánchez y Tepoz , Coordinator of the Committee on Ethics and Transparency in Physician- Industry Relations of the National Academy of Medicine
  • Juanita Jimenez, Director, Nurses Organization
  • Gabriela Allard, President, Mexican Association of Diabetes

ModeratorEdgar Romero, Country Manager, Edwards Lifesciences


Networking Lunch (Madeleine B)


Views from Inside the Business Functions: Compliance in Practice

  • Melina Calderon, Market Access & Public Affairs Director, Baxter
  • Hermilio Antonio Quero Mudespacher, Director Sales & Marketing, Covidien
  • Carlos Gouvea, Managing Director, CMW Saude & Tecnologia Imp e Exp Ltda
  • Gabriela Hernandez Cardoso, General Counsel Latin America, GE

Moderator: Diane Biagianti, Vice President, Chief Responsibility Officer, Edwards Lifesciences


Break (Astor Lounge)


Latin America Compliance Officers Roundtable: Sharing Best Practices

  • Marcel Fonseca, Latin America Compliance Manager, GE Technology Infrastructure, GE Healthcare
  • Sergio A. Pinto, Regional Sector Lead – MD&D Latin America, Johnson & Johnson
  • Rodrigo Medina, Legal & Compliance Director – Latin America, Medtronic, Inc. 

Moderator: José Alarcón Irigoyen, Partner, PwC


Evening Networking Reception & Cocktails

The St. Regis Hotel Mexico City
(Madeleine A)